For the poster of my film we decided it would be good to have both the main protagonists taking up most of the space. This was to signify to the audience that these would be the main characters in the film that they would be seeing. We also decided that only showing half of each of their faces would leave anchorage towards there being two sides to each, however, one side will be seen more than the other e.g. Gordons older, more depressed self will be the main part of his story. The title was done similarly to the teaser poster as in we decided to ghost the title, and turn it round, so double layering. This was relative to the story as life has gone backwards, and therefore, so has our poster title. The medal in the middle having a slight glow around also provides anchorage to this object being the magical item in the narrative. In the real world an object like this wouldn't usually be taken to such a centre of attention, however by placing it in the centre shows that it is not just a medal and has significant value to our film, also creating narrative enigma as the audience do not understand what makes it important. Underneath each picture of the characters we had the name of the actor who played them. This made a direct link to the audience as who was in it and played what as the name is in the same 'personal space' as the picture linking them together. Also, since that the actors were both unknown at the time we decided that it would be best to put 'introducing' as this shows that they are new to film. This is generally the case for most short films as a lot of companies tend to try get new talent each time they make a film to diverse themselves and also give actors a better chance of getting into film.
We chose to have the Guardian review us as they are more typically artistic and critical in what they view. Also being slightly mire upper class then some papers such as The Mirror and The Sun we thought they would be more likely to review a short film. We chose for them to give us 4 stars as it shows that we aren't too modest about ourselves, but also generally a 4 star would be given to a film made of an introductory cast to show that the actors have potential. This is another reason why we chose Empire as well. They will generally review big films of cinema rather than small films as their market is 15- 35 demographic and also middle-working class where they may not be as bothered about small films. However, they do tend to look into short films a little bit to widen their audience appeal and bring in other classes of society which means they select which short films they will look at more carefully, which means they would believe our film to have Potential. However, through feedback, we thought it would probably be better to avoid putting Empire on because the film is a first time, and probably wouldn't have enough hype for them, therefore we replaced it with a comment which was a view on our film. This is much more realistic as independent films will generally not get as many reviews from big names, but will get quite a few comments from small time, maybe big time critics.For our tagline, we decided to change it from what it was in the teaser poster to what it is now in the main one. We though 'Time to take a step back' didn't reflect the narrative of the story enough where as 'Ever feel like living life in reverse?' does,a s it shows that the character will obviously have their life turned backwards at somepoint in the story, which shows the audience that this film wont be normal one.
Due to feedback, we changed our two main images. This was also because the narrative had slightly changed. This meant the school no longer had any significance in our film, and wouldn't work as the centre piece of the poster. Also the title was a bit bland so we changed it to being gradient to blue, which also fitted with the framing of the blue man. The picture of Ben Gibson had to be changed also, since he was no longer Gordon.
The Magazine
Generally, a magazine would not really be tied in with the production and distribution of a film. This is because the magazine is done after the film has generally been released, and also done by other journalists.However, there are some films that do get a say in what is produced in the magazines. These films will generally be part of a conglomerate and therefore can converge with the publisher wing of the conglomerate and get more publicity.
On the other hand, I think the combination of our magazine and our main product fits well. the writing of the magazine fits with our target audience and also gives a good history on the makers and other aspects surrounding the film, like real magazines.
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